PR and Customer Relations Specialist
MARKETING
Reporting to the Director of Public Relations, this position will be responsible for day-to-day coordination of PR and Customer Relations related activities for Imprivata. Through daily interaction with senior executives and other company personnel, as well as coordination with outside PR and analyst firms, this person will ensure proper execution of all PR and Customer programs. This individual will also interact with customers and partners to secure approvals and testimonials to OneSign’s value. Responsibilities will span many tactical marketing activities, including, but not limited to:
- Liaise with customers on press, analyst and other marketing activities
- Develop and manage digital press kit and resources available on Imprivata web site
- Write abstracts, case studies, and other marketing materials
- Orchestrate social media in support of PR campaigns
- Coordinate schedules, attend briefings, coordinate distribution of releases and materials, press kits, etc.
- Maintain News section of Imprivata web site
- Handle analyst Inquiry requests from employees
- Support requests for customer involvement in marketing programs, research projects, company and sales meetings
- Support customer-related curriculum for User Group forums/meetings
- Secure customer approvals for references and stories
- Schedule internal resource time for PR and event activities
- Coordinate topics, abstracts and speakers for speaking opportunities and engagements
- Maintain speaking engagement calendar
- Coordinate fact checking for analyst notes, press articles, listings, etc.
- Track press clips and analyst briefs
- Coordinate proper distribution throughout Imprivata of announcements, articles, marketing program materials, etc.
Prior Education & Experience:
- College degree required.
- Computer and social media literacy is essential.
- 3-5 years of experience, preferably in PR/Communications, is required.
- An understanding of marketing basics is helpful.
The right person for this job will possess the following traits:
- Ability to develop and communicate messages clearly and concisely to support customer, editorial, analyst and executive correspondence
- Strong writing skills are a must
- Understanding of the importance of meeting deadlines
- Ability to competently and simultaneously handle multiple projects in a manner which instills management confidence
- Excellent listening skills, attentiveness and intuitiveness
- Conscientious with strong attention to detail
- Fosters strong, open lines of communication with all levels
- Demonstrates consideration and respect for colleagues, media, analysts, customers and agency personnel
- Always adds value when providing counsel
- Acts with integrity
- Goes above and beyond
- Is a self-starter; seeks new challenges and responsibilities
- Provides responsive/timely service to media, analysts, customers, executives, management, colleagues and agency personnel
- Is results-oriented
- Builds credible and honest media, analyst and customer relationships through strong follow-through and being deferential
- Does what it takes to get the job done