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Press ReleasePRESS RELEASE: Imprivata's New Product Helps Hospitals Proactively Investigate and Audit Access to Patient Heatlh Information
HIMSS 2010 Annual Conference & Exhibition, Hall B, Booth 8808, Atlanta, GA-March 2, 2010 -Imprivata ®, Inc., the company that simplifies and secures user access, today announced the release of Imprivata PrivacyAlert™. Specifically designed for healthcare, Imprivata PrivacyAlert is a data monitoring solution that helps hospitals gain control over patient data privacy exposure and allows them to quickly align with state/provincial and country legislations. Imprivata PrivacyAlert enables information security officers and privacy officers to deploy automated and scalable privacy monitoring solutions that assist them in investigating and reporting on patient data privacy breaches. With newly enacted regulations protecting patient privacy and the increased proliferation of electronic patient information, Chief Information Officers (CIO) and Chief Compliance Officers (CCO) are required to enforce patient privacy and comply with accounting of disclosures associated with a patient’s right to know who has accessed their records. Privacy Officers struggle with the manual complexity of accessing, sorting and reporting on audit trails associated with privacy breaches. “Healthcare data breaches spark front page headlines and costly fines, whether it’s malicious activity, accidental disclosure or a curious hospital staff member snooping on patient records of celebrities. Regardless of size or stature, all hospitals are vulnerable to these data breach incidents,” said Omar Hussain, president and CEO of Imprivata. “Hospitals need to get in front of this growing trend. With Imprivata PrivacyAlert, hospitals can deter snooping and medical identity theft and ultimately establish a culture of privacy and compliance.” Imprivata PrivacyAlert quickly detects snooping, identity theft and general inappropriate access of medical records through its automated pattern recognition, which delivers alerts on more than 100 patient privacy scenarios. Users can deploy automated and scalable privacy monitoring policies that assist in investigating and reporting on patient data privacy breaches. With Imprivata PrivacyAlert, privacy officers can also manage all of the increasing regulatory mandated functions and perform required audits in a timely and scalable manner. Available now as part of Imprivata PrivacyAlert: • Proactive monitoring and automatic breach detection with filtering and alerting; Imprivata PrivacyAlert is conveniently packaged in an affordable and secure purpose-built appliance. Pricing is based on the total number of target data sources and applications, and a relative measure of size/volume for the hospital. For more information about Imprivata PrivacyAlert, please visit www.imprivata.com. For people interested in meeting with the Imprivata team at HIMSS, please contact imprivata@famapr.com or stop by their booth, #8808 located in Hall B. Additionally, for live updates from HIMSS, please follow Imprivata on Twitter at www.twitter.com/imprivata. About Imprivata Imprivata has received numerous product awards and top review ratings from leading industry publications and analysts. Headquartered in Lexington, Mass., Imprivata partners with over 200 resellers, and serves the access security needs of more than 900 customers around the world. For more information, please visit www.imprivata.com. # # # Imprivata is a registered trademark of Imprivata, Inc. in the USA and other countries. All other product or company names mentioned are the property of their respective owners. RSS Feed to Imprivata News: http://feeds.feedburner.com/ImprivataNews Follow Imprivata on Twitter: https://twitter.com/Imprivata
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