Imprivata Wins Web Marketing Association’s Web Award for Best B2B Website
Lexington, Mass., November 21, 2012 –The Web Marketing Association awarded Imprivata®, the leader in healthcare IT security, its 2012 WebAward for Outstanding Achievement in Web Development in the Best B2B Website category for its corporate website Imprivata.com.
“No Click Access®, which is what makes Imprivata OneSign® unique, served as the design philosophy for our corporate website. Our goal was to enable site visitors to get to the information they need efficiently, with as few clicks as possible. This approach helped us achieve an informative, easy-to-use and interactive resource for customers, prospects and partners to learn how Imprivata helps healthcare organizations enhance security while improving clinical workflows,” said Ed Gaudet, Chief Marketing Officer at Imprivata. “The Web Marketing Association's annual WebAward sets the standard of excellence for website development, so we are so pleased that Imprivata.com has been recognized as this year’s Best B2B Website.”
Best websites are selected by independent expert judges from around the world who review the entered websites in 96 industries using the seven criteria, including design, ease of use, copywriting, interactivity, use of technology, innovation and content.
Each year the Web Marketing Association names the Best B2B website as part of the annual WebAward Competition. Now in its 15th year, the WebAwards are recognized as the premier industry based Website Award program in the world.
A further testament to the Imprivata team’s excellence in website development, Imprivata.com also won a W3 Silver Award in October. This award is sanctioned and judged by the International Academy of the Visual Arts.
Imprivata, the leader in healthcare IT security, enables secure access and collaboration for two million healthcare users worldwide. As the #1 independent provider of single sign-on and access management solutions for healthcare and other regulated industries, Imprivata OneSign® Single Sign-On is exclusively endorsed by American Hospital Association’s (AHA) and recognized by Gartner and KLAS. The company hospitals trust with securing their patient information now offers Imprivata Cortext®, the healthcare industry’s first free, HIPAA compliant text messaging solution designed for physicians and nurses. Headquartered in Lexington, Massachusetts, Imprivata serves 1,300 hospitals in partnership with more than 200 EMR and technology infrastructure vendors around the world. For more information, please visit www.imprivata.com.