Imprivata's New Product Helps Hospitals Proactively Investigate and Audit Access to Patient Heatlh Information

Imprivata PrivacyAlert™ Quickly Detects Snooping and Identity Theft of Medical Records

HIMSS 2010 Annual Conference & Exhibition, Hall B, Booth 8808, Atlanta, GA-March 2, 2010 -Imprivata ®, Inc., the company that simplifies and secures user access, today announced the release of Imprivata PrivacyAlert™. Specifically designed for healthcare, Imprivata PrivacyAlert is a data monitoring solution that helps hospitals gain control over patient data privacy exposure and allows them to quickly align with state/provincial and country legislations. Imprivata PrivacyAlert enables information security officers and privacy officers to deploy automated and scalable privacy monitoring solutions that assist them in investigating and reporting on patient data privacy breaches.

With newly enacted regulations protecting patient privacy and the increased proliferation of electronic patient information, Chief Information Officers (CIO) and Chief Compliance Officers (CCO) are required to enforce patient privacy and comply with accounting of disclosures associated with a patient’s right to know who has accessed their records. Privacy Officers struggle with the manual complexity of accessing, sorting and reporting on audit trails associated with privacy breaches.

“Healthcare data breaches spark front page headlines and costly fines, whether it’s malicious activity, accidental disclosure or a curious hospital staff member snooping on patient records of celebrities. Regardless of size or stature, all hospitals are vulnerable to these data breach incidents,” said Omar Hussain, president and CEO of Imprivata. “Hospitals need to get in front of this growing trend. With Imprivata PrivacyAlert, hospitals can deter snooping and medical identity theft and ultimately establish a culture of privacy and compliance.”

Imprivata PrivacyAlert quickly detects snooping, identity theft and general inappropriate access of medical records through its automated pattern recognition, which delivers alerts on more than 100 patient privacy scenarios. Users can deploy automated and scalable privacy monitoring policies that assist in investigating and reporting on patient data privacy breaches. With Imprivata PrivacyAlert, privacy officers can also manage all of the increasing regulatory mandated functions and perform required audits in a timely and scalable manner.

Available now as part of Imprivata PrivacyAlert:

• Proactive monitoring and automatic breach detection with filtering and alerting;
• Automated pattern recognition, delivering alerts on more than 100 patient privacy scenarios, including ID theft patterns and snooping patterns (VIP record snooping, co-worker, family member and neighbor snooping);
• Out-of-the-box support for all leading healthcare applications including Eclipsys, GE Centricity Enterprise, MEDITECH Magic, Siemens Invision and others;
• Easy-to-use, Web-based interface appropriate for privacy audit and information security personnel;
• Ability to set and focus investigation criteria on employee, patient or combination of both
• Compliance automation with support for filtering and alerting;
• Policy engine, which includes best practices from dozens of healthcare providers;
• Ability to create, save and share ad hoc reports, including a forensically secure master audit log repository.

Imprivata PrivacyAlert is conveniently packaged in an affordable and secure purpose-built appliance. Pricing is based on the total number of target data sources and applications, and a relative measure of size/volume for the hospital. For more information about Imprivata PrivacyAlert, please visit

For people interested in meeting with the Imprivata team at HIMSS, please contact or stop by their booth, #8808 located in Hall B. Additionally, for live updates from HIMSS, please follow Imprivata on Twitter at

About Imprivata
Imprivata is the leading independent vendor focused on simplifying and securing user access. By strengthening user authentication, streamlining application access and simplifying compliance reporting across multiple computing environments, customers can align security with user workflows and realize substantial productivity gains while lowering IT costs.

Imprivata has received numerous product awards and top review ratings from leading industry publications and analysts. Headquartered in Lexington, Mass., Imprivata partners with over 200 resellers, and serves the access security needs of more than 900 customers around the world. For more information, please visit

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Imprivata is a registered trademark of Imprivata, Inc. in the USA and other countries. All other product or company names mentioned are the property of their respective owners.

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