Marketwire: Speakers Announced for Aberdeen Group 2012 Revenue-Driven Marketing (RDM) Leadership Summit

RDM 12 Emerges as Premier Peer-Exchange Event for Senior-Level Marketing and Sales Leaders

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced featured speakers for the 2012 Revenue-Driven Marketing Leadership Summit (formerly Sales-Driven Marketing Summit) being held October 17 - 18 at the Seaport World Trade Center in Boston.  "The powerful line-up of speakers confirmed for the 2012 Revenue-Driven Marketing Summit reflects the new realities and challenges facing modern marketing leaders: brand management and demand generation in the age of the empowered, social buyer; automating, instrumenting, measuring, and optimizing end-to-end lead management; and managing organizational alignment, from product to sales, and even the post-sales customer experience," said Trip Kucera, Senior Research Analyst for Aberdeen's Marketing Effectiveness and Strategy research practice. "These speakers also showcase Aberdeen's commitment to delivering a unique peer exchange event exclusively for senior-level marketing and sales executives."  Addressing themes from brand management and awareness and customer experience management (CEM) to demand generation, and sales and marketing alignment, speakers at Aberdeen Group's Revenue-Driven Marketing Summit will include:

  • Russell Fujioka, Global Vice President, Enterprise Solutions and Business Marketing, Dell
  • Ed Gaudet, Chief Marketing Officer, Imprivata
  • Tim Gilbert, Chief Marketing Officer, Campus Management
  • Heather Loisel, Chief Marketing Officer, Skillsoft
  • Gary McNeil, Vice President, Field Marketing, Sourcefire
  • Tim Minahan, Chief Marketing Officer, Ariba
  • Anubhav Saxena, Vice President, Global Business Marketing HCL America Justin Ameeta Soni, SVP and Chief Marketing Officer, VFA, Inc.
  • Justin Steinman, Vice President & General Manager, Marketing GE Clinical Business Solutions
  • Charlie Ungashick, Chief Marketing Officer, Globoforce