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While key metrics may vary by company and industry, CMOs and marketing experts identified three principles for creating a marketing team that puts business results front and center: make business metrics everyone's business, train marketers to use business data, and involve other business functions and external partners. Ed Gaudet is quoted on the second principle on the topic of accountability.
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As business operations become more digitized and mobile, and as AI and connected devices expand the definition of digital identity, identity and access management (IAM) is evolving from security control into a core driver of productivity. According to a recent report, 92% of security leaders say their organizations have implemented or are planning to implement passwordless authentication.