Protect corporate social media accounts with a robust privileged access management (PAM) solution

Your organization’s social media accounts can be an easy entry point for bad actors without the right access management tools. 

In today’s digital world, corporate social media accounts are a critical part of any communication and marketing strategy. Unfortunately, the security of these accounts is often overlooked. With the rise of cyber threats from internal and external sources, it’s increasingly important to protect all corporate accounts from unauthorized access and malicious actors.

The consequences of neglecting access control for social media include reputational damage, regulatory violations, loss of customer trust, and financial losses.

The risks of corporate social media accounts

There are a few extremely common security challenges with securing corporate social media accounts:

  • Credentials are shared among team members, creating more points of vulnerability
  • Passwords are made very simple to help users remember how to log in, which also makes them easier for hackers to guess
  • Credentials are written on sticky notes left at workstations where anyone can see them
  • Passwords are rarely changed, so that former employees retain the knowledge and ability to access corporate social media accounts long after they’ve left

Credential sharing, overly simplistic passwords, sticky notes, and rarely changed passwords are big security risks for any type of account. Regardless, even companies with strict access management protocols in other areas may overlook the crucial importance of securing social media access.

Security for corporate social media accounts

Protecting corporate social media accounts demands a privileged access management (PAM) solution that can conveniently and effectively address the above challenges. By implementing a solution purpose-built to handle privileged credentials for all kinds of user access, businesses protect themselves from unauthorized access and misuse.

A PAM solution secures social media accounts and all other types privileged accounts, passwords, and sessions by:

  • providing centralized, secure storage of privileged credentials
  • enforcing multifactor authentication (MFA) to ensure authorized access
  • eliminating credential sharing among team members
  • offering visibility into the users who have accessed an account, as well as who posted what content
  • eliminating user knowledge of credentials while still providing the direct access to social media employees need to be productive
  • providing role-based access to only those employees who need social media for their work
  • preventing former employees from accessing corporate accounts after they leave the organization
  • regularly and automatically rotating credentials and enforcing the use of complex, lengthy passwords without added stress on users to memorize them - or write them down.
  • monitoring session activity and providing a detailed audit trail of who accessed which accounts when and exactly what they did. This gives organizations:
    • evidence to guide investigations into breaches
    • documentation to prove compliance
    • insight into risky user behavior that could help stop a breach from occurring

Protect your corporate accounts with PAM

By implementing a PAM solution, businesses can ensure their corporate social media accounts – and all other privileged accounts – are protected against unauthorized access and compliant with security regulations. This not only reduces the risk of unauthorized access and data breaches, but will also help organizations streamline their audit and review processes.

Overall, PAM is an essential tool for businesses looking to protect their corporate social media accounts. By leveraging the native and secure access that PAM can provide, you can keep your accounts safe and secure while supporting user productivity.

Learn more about how Imprivata can help your organization with a purpose-built PAM solution by reading our datasheet, Imprivata Privileged Access Management.